Case IH Honors "Year of the Farmer" by Auctioning Paintings

9/14/2013

Case IH is continuing the "Year of the Farmer" celebration in alliance with sister company Ram Trucks by partnering with speed painter Dan Dunn of Paintjam to support FFA. Four specially created Dunn pieces, painted during performances on the Case IH lot at the 2013 Farm Progress Show, are being auctioned online to generate additional funds for FFA.

"We wanted to honor the spirit of the 'Farmer' spot through Dan Dunn's performance and the auction of his works," says Kyle Russell, Case IH senior director of marketing. "We are pleased to collaborate on this initiative to benefit FFA."

This follows the $1 million donation Ram Trucks made to FFA after fans viewed the iconic "Year of the Farmer" commercial online. The television commercial debuted during the 2013 Super Bowl and features commentary by legendary broadcaster Paul Harvey at the 1978 National FFA Convention. Images of American agriculture play on-screen during the commercial, which is how Dunn got his inspiration for the paintings.

View the paintings or place your bid in the online art auction hosted by Heritage Auctions at www.HA.com/FFA. The auction is live now and runs through September 30, 2013, at 10 p.m. CST.

"For more than 65 years, Case IH has recognized how FFA prepares the next generation of agriculture industry leaders through education and leadership," says Russell. "Even by placing a bid in this auction, you are contributing to their future."

All of the funds from the auction will be presented to FFA at the 2013 National FFA Convention in Louisville, Ky., October 30-November 2.