The Cornell Maple Program will begin the 2012 Maple Training Webinars on May 3rd, 2012. This year the sessions will again be held on the first Thursday evening of the month, May through December, except for the month of August. Sessions are scheduled from 7 to 8 PM.
The 2012 sessions will focus on various aspects of marketing maple syrup and value added products.
- The first session on May 3rd will present a broad overview of how maple products are being marketing and the potential for moving into new ventures.
- The second session is scheduled for June 7th and will lay out the process of developing a maple marketing plan with materials available for each participant to work through the planning process. A marketing plan is a guide developed by the maple business to focus future marketing efforts to the most desirable means of expanding the sale and profitability of the maple crop.
Each successive webinar session will build on this plan so participating maple producers can develop a comprehensive maple marketing plan for their business by the last session of the year.
Topics will include many aspects of potential marketing techniques from successful signage to using social media to enhance the maple business. A good marketing plan helps the producer make decisions about what marketing steps to take and which steps will be avoided through evaluation of the positives and negatives of each possibility. Mark these dates on your calendar now: May 3rd, June 7th, July 5th, September 6th, October 4th, November 1st, and December 6th.
Webinar connection details are available at http://maple.dnr.cornell.edu/webinar.html
A high speed internet connection is necessary to participate. Participants can type in questions throughout the presentations. Participation in each webinar is available on a first-come, first-served basis.
If you are particularly interested in a webinar topic, please plan to connect at least 20 minutes prior to the start time. Before each webinar, participants will be asked to register into a database so we can monitor the value of the webinars and their geographic extent. No pre-registration is required. Access to the web site that hosts the internet seminars is free of charge. Your standard Internet connection charges would still apply. We are not able to assist users with problems they may have with their computer, connections, or connection speed.
Following the live webinar presentation the recorded session will be available on line anytime.
Questions can be directed to Stephen Childs at firstname.lastname@example.org